ATLAS GOLDEN FEST 2018

On January 13th, 2018 the first ever Atlas Golden Fest was held in the gardens of Biomuseo, creating a top of the game benchmark for musical experiences in Panama.

A MEMORABLE DAY

A magical night in an iconic venue, where attendees and consumers connected with each other and the brand, through an experience based on good music, great happenings and better vibes.

A PRODUCTION FROM SCRATCH TO END

From the creation of the concept to the disassembly of the stage, at Roots we work passionately so that every festival detail meets our client expectations.
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ATLAS GOLDEN FEST 2018

On January 13th, 2018 the first ever Atlas Golden Fest was held in the gardens of Biomuseo, creating a top of the game benchmark for musical experiences in Panama.

A MEMORABLE DAY

A magical night in an iconic venue, where attendees and consumers connected with each other and the brand, through an experience based on good music, great happenings and better vibes.

A PRODUCTION FROM SCRATCH TO END

From the creation of the concept to the disassembly of the stage, at Roots we work passionately so that every festival detail meets our client expectations.

BMW M POWER TOUR

We made true power and engine lovers live an outside-the-box test-drive experience. Along with professional racing pilots, they were able to test the benefits of BMW’s newest model during a VIP experience.

AN IMPECCABLE lOGISTICS PLANNING
We love challenges, so when we decided to hold this experience far from the city, we knew that in order to make it a reality in an efficient way, we had to face a few exciting challenges. The result not only reached the expectations of our client, but far exceeded them.
A HAPPY CLIENT
This experience connected potential buyers and current customer with the brand. Cherry on top? It actually translated into sales.
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BMW M POWER TOUR

We made true power and engine lovers live an outside-the-box test-drive experience. Along with professional racing pilots, they were able to test the benefits of BMW’s newest model during a VIP experience.

AN IMPECCABLE LOGISTICS PLANNING
We love challenges, so when we decided to hold this experience far from the city, we knew that in order to make it a reality in an efficient way, we had to face a few exciting challenges. The result not only reached the expectations of our client, but far exceeded them.
A HAPPY CLIENT
This experience connected potential buyers and current customer with the brand. Cherry on top? It actually translated into sales.

CABLE & WIRELESS TECH DAY

A project with a great community value. Our target was in the place where future world leaders hatch: schools. Our challenge was to get away from the typical flyer distribution in schools, traditional parent meetings, boring branded notebooks and old-fashioned school promos.

AN EXTENSIVE RESEARCH

What we found: Our top priority is to deliver an interesting and successful proposal to our clients; something that’s not just good on paper, but that actually works. We immersed ourselves into our target’s behaviors and needs so we could understand how students use the Internet. What with found was both powerful and amazing.

A MEMORABLE IMPACT

We created a memorable and positive connection between our client and its target, as we took traditional Internet concepts to another level. The result? A fun content-oriented experience.
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CABLE & WIRELESS TECH DAY

A project with a great community value. Our target was in the place where future world leaders hatch: schools. Our challenge was to get away from the typical flyer distribution in schools, traditional parent meetings, boring branded notebooks and old-fashioned school promos.

AN EXTENSIVE RESEARCH

What we found: Our top priority is to deliver an interesting and successful proposal to our clients; something that’s not just good on paper, but that actually works. We immersed ourselves into our target’s behaviors and needs so we could understand how students use the Internet. What with found was both powerful and amazing.

A MEMORABLE IMPACT 

We created a memorable and positive connection between our client and its target, as we took traditional Internet concepts to another level. The result? A fun content-oriented experience.

SONY

PLAYSTATION

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SONY

PLAYSTATION

MasterCard

RUBEN BLADES

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MasterCard

RUBEN BLADES

VALLE BASH

2018

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VALLE BASH

2018

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